PRIVATE LABEL SHAMPOOS: HOW TO START YOUR OWN SHAMPOO BRAND

Private Label Shampoos: How to Start Your Own Shampoo Brand

Private Label Shampoos: How to Start Your Own Shampoo Brand

Blog Article

Privat label shampoos is booming, with consumers looking for specialized formulas like sulfate-free, organic, dandruff-control, and hair-growth shampoos. If you want to start your own private label shampoo brand, working with a third-party manufacturer allows you to sell high-quality shampoos without formulating them from scratch.

In this guide, we’ll cover:
✅ What private label shampoos are
✅ Benefits of private labeling
✅ How to choose the right manufacturer
✅ A list of top private label shampoo manufacturers

What is a Private Label Shampoo?

Private label shampoos are pre-formulated or custom-formulated hair care products that are produced by a manufacturer and branded under your company's name. You can customize the formula, fragrance, packaging, and branding to fit your target audience.

Popular Types of Private Label Shampoos

???? Sulfate-Free Shampoos – Gentle, non-stripping formulas for sensitive scalps
???? Organic & Natural Shampoos – Made with botanical extracts, essential oils, and eco-friendly ingredients
???? Hair Growth & Thickening Shampoos – Biotin, caffeine, or keratin-infused for strengthening hair
???? Moisturizing & Hydrating Shampoos – Ideal for dry, damaged, or curly hair
???? Dandruff & Scalp Treatment Shampoos – Anti-fungal formulas with tea tree oil or salicylic acid
???? Color-Safe & Purple Shampoos – Protects dyed hair and neutralizes brassy tones
???? Men’s & Beard Shampoos – Formulated for male grooming needs

Why Choose Private Label Shampoos?

✅ Low Startup Costs

You don’t need a lab or research team—manufacturers already have proven formulas.

✅ Faster Time to Market

Skip product development and launch your shampoo brand quickly.

✅ Scalability

Start with small minimum order quantities (MOQs) and scale as demand grows.

✅ Custom Branding & Packaging

Most manufacturers offer customized labels, logo printing, and eco-friendly packaging.

✅ Exclusive Formulas

Some manufacturers let you tweak ingredients, add fragrances, or create a unique shampoo blend.

How to Choose a Private Label Shampoo Manufacturer

1. Product Quality & Certifications

Look for GMP-certified manufacturers that follow FDA regulations and have organic, cruelty-free, or clean beauty certifications like:

  • USDA Organic
  • EcoCert
  • Leaping Bunny (Cruelty-Free)

2. Customization Options

✅ Modify an existing shampoo formula
✅ Create an exclusive formula from scratch
✅ Choose organic, vegan, or dermatologist-tested ingredients

3. Minimum Order Quantities (MOQs)

  • Some manufacturers offer low MOQs (100–500 units)
  • Larger manufacturers require 5,000+ units per order

4. Packaging & Branding Support

Look for a manufacturer that offers:
✅ Custom labels & logo printing
✅ Luxury, eco-friendly, or recyclable packaging
✅ Bottle customization (glass, aluminum, sustainable plastics)

5. Turnaround Time & Shipping

  • Ask about lead times for production and delivery
  • Check if they offer dropshipping or warehousing options

Top Private Label Shampoo Manufacturers

Here are some of the best private label shampoo manufacturers:

1. Cosmetic Solutions (USA) ????????

???? Specialties: Salon-quality and natural shampoos
???? Services: Private label, custom formulation, and packaging
???? Certifications: FDA-registered, GMP-certified, cruelty-free

2. RainShadow Labs (USA) ????????

???? Specialties: Organic and natural shampoos
???? Services: Private label, white label, and bulk orders
???? Certifications: USDA Organic, cruelty-free, GMP

3. Genesis Private Label (USA) ????????

???? Specialties: Luxury and salon-quality shampoos
???? MOQ: Low (starting at 100 units)
???? Services: Private label and branding support

4. Pravada Private Label (copyright/USA) ???????? ????????

???? Specialties: Natural, salon-grade, and custom shampoos
???? MOQ: Low (starting at 50 units)
???? Certifications: GMP, cruelty-free

5. Australis Cosmetics (Australia) ????????

???? Specialties: Natural, vegan, and cruelty-free hair care
???? Services: Custom formulations & bulk orders
???? Certifications: EcoCert, PETA-certified

6. Edge Beauty Labs (Europe) ????

???? Specialties: High-end European shampoo formulas
???? MOQ: 1,000+ units
???? Services: Private label & custom product development

Steps to Launch Your Private Label Shampoo Brand

Step 1: Define Your Niche

Decide on your brand focus:
???? Salon-Quality Shampoo – High-end, professional-grade formulas
???? Organic & Natural Shampoo – Eco-conscious and botanical-based
???? Hair Growth Shampoo – Biotin-infused for strengthening hair
???? Curly Hair & Moisturizing Shampoo – Hydrating and frizz-control formulas

Step 2: Choose a Manufacturer & Order Samples

  • Test different product samples to compare quality and effectiveness
  • Finalize your shampoo scent, texture, and ingredients

Step 3: Design Your Branding & Packaging

  • Create labels, logos, and packaging
  • Choose eco-friendly or luxury packaging options

Step 4: Place Your First Order & Prepare for Launch

  • Ensure you meet the MOQ required by the manufacturer
  • Set up an e-commerce store or retail distribution

Step 5: Market & Sell Your Shampoo

  • Use social media marketing & influencer collaborations
  • Sell on platforms like Amazon, Shopify, or in salons

Final Thoughts: Is Private Label Shampoo Right for You?

Private label shampoo manufacturing is a low-risk, high-reward way to start your own hair care brand. Whether you're looking for natural, salon-quality, or specialized treatments, there are manufacturers who can bring your vision to life.

Report this page